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A digital asset management (DAM) system can be an integral part of the marketing technology stack for any growing business. But many companies start with a media repository and don’t realize as they start to outgrow it and need to migrate to a pure DAM.

FADEL and Esko have announced a partnership and integration of FADEL’s cloud-based digital rights management (DRM) software, Rights Cloud, and MediaBeacon digital asset management (DAM) solution. Rights Cloud protects against the misuse of digital media and allows professionals to see and track the usage rights and expirations of assets. Marketers use MediaBeacon to drive asset creation and easily find and distribute those assets based on the rights exposed through Rights Cloud. Reduced risk, increased efficiency, and strengthened collaboration are just a few benefits of this partnership.