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Marketing Technology Stacks and the Digital Maturity Model

Did you make it to MarTech West in San Jose this year? We love this conference because the marketing technology landscape has experienced so much growth and shows no sign of slowing down. MarTech is a conference that brings together marketing, technology, and management into one integrated category. The synergies between the three departments grow immensely as companies mature in the way that they make use of their digital systems. When marketing, technology, and management harmonize and grow together, they typically start to develop a marketing technology stack.

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How DAM Drives the Design Process for Digital Maturity in Brand Packaging

Packaging often needs to be updated based on consumer demand, legal regulations, product alterations, or market trends, therefore a digital asset management (DAM) solution is an essential technology for packaging companies who strive for maturity in their digital ecosystem. Without a DAM, it can be difficult to find previous versions of packaging assets when updates need to be made. Once the content is found, the process updating the packaging can be slow and costly.

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4 Ways To Build An Omnichannel Marketing Team

Where is your customer? The answer is simple: everywhere. That’s why omnichannel marketing has emerged as a leading strategy for successful brands. Having a strategy that revolves around the customer journey enables brands to be responsive. According to a recent Chief Marketing Officer (CMO) Council study, this type of responsiveness is becoming the consumer expectation. It could even be the differentiator that sets brands apart from their competition.