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MediaBeacon Receives Highest Score In Current DAM Offering by Independent Research Firm

MediaBeacon received the highest score in the current digital asset management (DAM) offering category in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 evaluation. Forrester, one of the most influential research and advisory firms in the world, cites MediaBeacon for excelling in functionality, with good search and version control capabilities, and strong commerce and campaign management integrations. Reference clients are delighted by its Adobe and Microsoft integrations. Forrester evaluated the top DAM providers by researching, analyzing, scoring, and compiling the information into a report that includes a graphical Wave with positioning for each of the companies.

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Marketing Technology Stacks and the Digital Maturity Model

Did you make it to MarTech West in San Jose this year? We love this conference because the marketing technology landscape has experienced so much growth and shows no sign of slowing down. MarTech is a conference that brings together marketing, technology, and management into one integrated category. The synergies between the three departments grow immensely as companies mature in the way that they make use of their digital systems. When marketing, technology, and management harmonize and grow together, they typically start to develop a marketing technology stack.

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How DAM Drives the Design Process for Digital Maturity in Brand Packaging

Packaging often needs to be updated based on consumer demand, legal regulations, product alterations, or market trends, therefore a digital asset management (DAM) solution is an essential technology for packaging companies who strive for maturity in their digital ecosystem. Without a DAM, it can be difficult to find previous versions of packaging assets when updates need to be made. Once the content is found, the process updating the packaging can be slow and costly.