What Is Digital Asset Management?

DAM Software

MediaBeacon is leading DAM software enabling new heights for marketing and creative teams. Read on to learn all about what it is and how it can help your organization!

What Is It?

Digital asset management supports the storage, organization and retrieval of digital assets in various formats.

It allows for all kinds of advantages, including:

  • faster speed to market,
  • maximizing ROI,
  • collaborating internally and externally in the Enterprise.

DAM is useful in a ton of industries.

If you've ever used music or photo management software, you're already familiar with the concept of digital asset management. At its foundation, it allows large amounts of digital assets to be easily found. However, the software is so much more than that.

DAM solutions handle files of all types, such as audio, video, 3D, documents, editable graphics, and more. The best software has core functionality around accessible storage, archival capability, asset retrieval, asset conversion, sharing assets, and asset versioning. It also enables automated creative workflows to reduce workload on teams.

You can learn more about DAM by downloading our complimentary white paper, "What Is DAM?"

What Are The Benefits Of Digital Asset Management Software?

On-premise and cloud based digital asset management (on-prem DAM & Cloud DAM) both provide secured access to all of your digital media at anytime, anywhere. Access your content from any device through a web-based interface with no app downloads required. If you're working in a coffee shop, need to access something quickly from the beach or even in a different country, your assets are accessible.

digital asset management software on computer screen

Outside of anytime, anywhere access, DAM provides many additional benefits. Because digital assets are centrally stored and indexed, they are quickly and easily searchable. This ease of access encourages self service for members within an organization, creating huge opportunities to save time and reduces time spent looking for files. It also helps ensure everyone uses the vetted and approved files.

DAM also provides on-the-fly conversions. Need a smaller file size for that graphic you need in your presentation? It can convert the high-res version down for you. Looking for version control? That is also a component of a DAM system.

On-Prem DAM & Cloud DAM

A choice you have when considering a DAM solution is whether you want it on-premise or in the cloud. Both options are available from MediaBeacon, allowing you to choose which is best for you. If you're unsure or would like to learn more, let's chat and we can help you with your decision.

On-Premise DAM allows your organization full control over your content. You are keeping your digital assets and brand assets on your network and servers. You're in control of what kind of access is provided to those outside of your office walls. Because this option allows running the DAM solution from your own hardware, you can host it in a cloud service should you choose.

The cloud DAM solution allows for quick setup and transition. It reduces the workload on your IT department by having a DAM provider host and run your system for you. This means you have zero licenses to manage, 24/7 global infrastructure support, 100% up-to-date software and peace of mind knowing that your data is secure via the ISO 27001 certification.

Digital Asset Management Resources

Used In Many Industries

Digital Asset Management is useful for a wide-range of organizations across many verticals. It is used to manage assets and workflows across many industries:

Digital asset management is used by ShowTime, Guggenheim, Buck Ware, Room&Board, and Transcontinental

Who Uses It?

DAM Software helps break organizations from their silos and brings departments together. It optimizes digital workflows and increases speed to market.

It is useful to many roles within organizations.

Here are some roles and ways it is useful to each:

Designers & Creatives

  • Use DAM for collaboration on work in progress and finished projects.
  • Maintain brand consistency by having access to all appropriate content.
  • Work effectively in Adobe applications.


  • Analytics are the bread and butter.
  • DAM metrics are collected and displayed on beautiful graphs and charts, making visualizing results a breeze.
  • Quickly see the impact of campaigns or assets on the business.


  • Know if an asset is distributed to external integrations or social media networks.
  • Quickly know the licensing rights for an asset.
  • Maintain brand consistency.
  • Release campaigns and assets to stakeholders or external systems.
  • Analytics to track impact.
  • Track where projects are and how they're progressing.

Sales Team

  • Always have the latest, up-to-date file - no matter what device they're using.
  • Know what is distributable and what is not.


  • Keeps client projects organized.
  • Maintains brand consistency.
  • Controls licensing and usage rights.
  • Easy distribution.
  • Portals allow easy storage and distribution of relevant materials.

IT Department

  • Open and flexible integration.
  • DAM ties into existing systems and SSO technologies.
  • Robust and scalable infrastructure.


  • Easy access to the latest and greatest.
  • Maintain brand consistency.
  • Increases speed to market.

Best Practices

Learn more about Digital Asset Management best practices on these pages:

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