Digital asset management supports the storage, organization and retrieval of digital assets in various formats.
It allows for all kinds of advantages, including:
DAM is useful in a ton of industries.
If you've ever used music or photo management software, you're already familiar with the concept of digital asset management. At its foundation, it allows large amounts of digital assets to be easily found. However, the software is so much more than that.
DAM solutions handle files of all types, such as audio, video, 3D, documents, editable graphics, and more. The best software has core functionality around accessible storage, archival capability, asset retrieval, asset conversion, sharing assets, and asset versioning. It also enables automated creative workflows to reduce workload on teams.
You can learn more about DAM by downloading our complimentary white paper, "What Is DAM?"
On-premise and cloud based digital asset management (on-prem DAM & Cloud DAM) both provide secured access to all of your digital media at anytime, anywhere. Access your content from any device through a web-based interface with no app downloads required. If you're working in a coffee shop, need to access something quickly from the beach or even in a different country, your assets are accessible.
Outside of anytime, anywhere access, DAM provides many additional benefits. Because digital assets are centrally stored and indexed, they are quickly and easily searchable. This ease of access encourages self service for members within an organization, creating huge opportunities to save time and reduces time spent looking for files. It also helps ensure everyone uses the vetted and approved files.
DAM also provides on-the-fly conversions. Need a smaller file size for that graphic you need in your presentation? It can convert the high-res version down for you. Looking for version control? That is also a component of a DAM system.
A choice you have when considering a DAM solution is whether you want it on-premise or in the cloud. Both options are available from MediaBeacon, allowing you to choose which is best for you. If you're unsure or would like to learn more, let's chat and we can help you with your decision.
On-Premise DAM allows your organization full control over your content. You are keeping your digital assets and brand assets on your network and servers. You're in control of what kind of access is provided to those outside of your office walls. Because this option allows running the DAM solution from your own hardware, you can host it in a cloud service should you choose.
The cloud DAM solution allows for quick setup and transition. It reduces the workload on your IT department by having a DAM provider host and run your system for you. This means you have zero licenses to manage, 24/7 global infrastructure support, 100% up-to-date software and peace of mind knowing that your data is secure via the ISO 27001 certification.
Digital Asset Management is useful for a wide-range of organizations across many verticals. It is used to manage assets and workflows across many industries:
DAM Software helps break organizations from their silos and brings departments together. It optimizes digital workflows and increases speed to market.
It is useful to many roles within organizations.
Here are some roles and ways it is useful to each: