A marketing portal is a dedicated online space for marketing teams to store, search, create, and manage their digital assets for marketing campaigns across multiple digital and physical channels. It’s a single solution for digital assets that allows you to control who has access to them, where they are dispersed, and how they are used. A marketing portal is the path your digital assets travel through to get to their various marketing campaigns.
Digital asset management (DAM) and marketing asset management solutions serve as marketing portals for companies that need their assets to be adaptable and flexible for distribution across many platforms. By using a DAM, you can reuse your digital assets for use through print, email, web, marketing, advertising, automated marketing campaigns, and more.
A DAM solution is a form of a marketing portal that acts as a repository for digital assets and enables work in progress (WIP) assets, distribution across channels, and connects to other systems in your marketing technology (martech) stack. DAM provides the ability to have more control over many aspects of brand management and marketing.
DAM helps you control:
Digital Asset Management is useful for a wide-range of organizations across many verticals. It is used to manage assets and workflows across many industries: