A marketing portal is a dedicated online space for marketing teams to store, search, create, and manage their digital assets for marketing campaigns across multiple digital and physical channels. It’s a single solution for digital assets that allows you to control who has access to them, where they are dispersed, and how they are used. A marketing portal is the path your digital assets travel through to get to their various marketing campaigns.
Digital asset management (DAM) and marketing asset management solutions serve as marketing portals for companies that need their assets to be adaptable and flexible for distribution across many platforms. By using a DAM, you can reuse your digital assets for use through print, email, web, marketing, advertising, automated marketing campaigns, and more.
A DAM solution is a form of a marketing portal that acts as a repository for digital assets and enables work in progress (WIP) assets, distribution across channels, and connects to other systems in your marketing technology (martech) stack. DAM provides the ability to have more control over many aspects of brand management and marketing.
DAM helps you control:
Since images, videos, and other digital assets are a major part of marketing campaigns, they are an important element for your marketing objectives and need to be accessible. An intelligent marketing technology stack should include a DAM that helps connect your digital assets to your other systems.
There are a few key signs that your organization needs DAM. If you experience any of the following, it is probably time for you to start looking into a DAM solution for your company:
Digital Asset Management is used as a marketing portal in a wide-range of organizations across many verticals. It is used to manage assets and workflows across many industries:
The best DAM solutions are flexible to provide the most capable options for the specific needs of your company. That’s why MediaBeacon offers a flexible platform that lets you choose the path that’s best for your business, whether it’s on-premise, SaaS, cloud, or a hybrid combination. On-premise SaaS, cloud, and hybrid digital asset management all provide secure access to all of your digital assets.