Study: Brands Turning to Digital Asset Management (DAM) for Omnichannel Success

Download this free report from Forrester Consulting for insight into creating omnichannel experiences for consumers through DAM.

This report reveals:

  • The top challenges brands face with content creation
  • The difficulties of creating consistent omnichannel experiences
  • The ways DAM could be the solution to these challenges

Your information will never be shared or sold to a 3rd party.

It's An Omnichannel World

couch2-physical-digital2

We know it’s an omnichannel world now, for consumers and marketers. And a recent Forrester Research study commissioned by ESKO and MediaBeacon reveals these key facts:

85% of brands surveyed across North America and Europe plan to invest more in omnichannel marketing experiences in 2017.

These firms understand how important a digital asset management (DAM) solution is to driving ROI for these key investments.

This extensive report, The Next Generation of Digital Asset Management: Driving Positive Brand Experiences Across the Customer Journey from Digital to Social to Physical, is available as a free download from ESKO/MediaBeacon.

Testimonial

Over 60% of the 157 firms surveyed say they will be increasing the amount of rich media content they will produce over the next two years – crucial to their effort to keep up with consumer expectations and competitors’ advances.

But marketers also know this requires efficient processes and confidence in their ability to deliver brand/message consistency across all platforms.

That’s why our study showed that:

Testimonial

Over a quarter of brands had either adopted a DAM solution or were piloting one today, and an additional 19% said they were in the early planning stages. Only 1 in 8 brands said they weren’t interested in all.

Omnichannel Marketing Challenges

Here are a few of the many findings:

  • 45% see improving the customer experience as one of the top benefits of DAM.
  • 43% said DAM would help improve their brand consistency and messaging.
  • Over a third thought DAM would help drive more consistent omnichannel experiences.

The report also answers these questions that can illuminate your brand’s omnichannel challenges:

  • What are the top challenges with content creation?
  • What are the top challenges in creating omnichannel customer experiences?
  • What are the top perceived benefits of implementing a best-in-breed digital asset management system?
We encourage you to download The Next Generation of Digital Asset Management: Driving Positive Brand Experiences Across the Customer Journey from Digital to Social to Physical now.

 

couch1-physical-digital2