Marketing fulfillment is the ability to complete the requirements to successfully launch a marketing campaign. This means that all the necessary assets, collateral, and campaign materials need to be successfully distributed across the relevant channels. The relevant channels depend on your campaign goals and can include digital and physical campaigns. Examples of digital campaign channels are email, social media, blog posts, pay per click (PPC) ads, etc. Examples of physical campaign channels are printed brochures, fliers, signs, billboards, sales presentations, etc.
Marketing fulfillment tools like DAM are essential for decreasing the time it takes it to put your content in front of the right audience at the best time. When you have the right tools in place for marketing fulfillment, your company experiences the advantage of being able to quickly deliver marketing campaigns for maximum results.
Using the right marketing fulfillment tools will help improve your speed to market in several ways.
Whether it’s online marketing or physical marketing materials, there are different software options that can help provide your company with marketing fulfillment solutions that produce a faster time to market for your company. One such solution is a digital asset management (DAM) system that provides searchable storage for your digital assets so they can be accessed at any time.
A digital asset management (DAM) is a system to store, manage, and distribute digital assets from a single location. (Learn more about what is digital asset management here.) Assets that are strategically categorized and tagged in the DAM are searchable for users who need to find them. When users can easily locate, and share or distribute marketing materials, they can quickly fulfill campaign requirements. A DAM should also provide a way to share links so distributing marketing materials is simple because finding the most current, approved version is easy.
There are many different teams that can have access to the DAM:
A DAM like MediaBeacon also includes workflow capabilities so that you can automatically trigger tasks for users from different departments. By digitizing and automating the task management of the digital asset lifecycle, the opportunity for maximum efficiency increases. Not only do you save time by automating tasks, you also have insight into what steps of your marketing process are necessary and identify areas for improvement.
Take control of your digital assets and increase your marketing fulfillment capabilities with a DAM.