Brands that can truly tap into their consumers’ interests and address their pain points will be able to create a positive experience for their customer and, by default, place themselves ahead of the competition for years to come. These days, creating connections and intimate experiences with consumers is more important than ever.

If you’re trying to kick-off the new year by improving and streamlining your marketing operations, check out these seven tools that can help increase your ROI by automating your marketing to engage the right consumers at the right time.

Brand marketing is important for protecting your most valuable asset. What is the most valuable asset your company owns? It’s not a piece of equipment, a building, or even your product or service. Read on to find out what your most valuable asset is and how it works for you.

Esko, a global supplier of integrated solutions for packaging, has an annual conference to brief their users on what’s new and upcoming for Esko products, including MediaBeacon digital asset management (DAM). Hear what David Lipsey had to say after his first time attending.

A strategic marketing planning process is extremely important for companies who want to reach current and potential customers in a meaningful way. There is an ever-expanding number of digital channels and marketing technologies available. This omnichannel opportunity calls for processes that can be monitored and adjusted to keep up as customer preferences change and evolve.

Tyson Foods, Inc. recently implemented their digital asset management (DAM) system with the codename Jive. It has improved their digital asset process so much, they made a video about it! Tyson’s Associate Digital Asset Manager, Gil Comeaux, shared his story with MediaBeacon Director of Marketing, Julian Salazar.

What is Brand Management? – Brand management encompasses the way consumers perceive brands based on visual elements, price, experience, and emotional connection. These perceptions shape how consumers become aware of and associate with a brand.

MediaBeacon just released the Digital Maturity Model for Marketing Processes white paper to help companies recognize what kind of progress they can achieve by digitizing their marketing processes. The white paper explains common traits in the marketing process for each level in the model so that companies can identify their position and establish a growth a plan.

MediaBeacon received the highest score in the current digital asset management (DAM) offering category in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 evaluation. Forrester, one of the most influential research and advisory firms in the world, cites MediaBeacon for excelling in functionality, with good search and version control capabilities, and strong commerce and campaign management integrations. Reference clients are delighted by its Adobe and Microsoft integrations. Forrester evaluated the top DAM providers by researching, analyzing, scoring, and compiling the information into a report that includes a graphical Wave with positioning for each of the companies.

We were excited to attend Henry Stewart DAM Los Angeles in November. It was the last of the Henry Stewart DAM conferences for 2017, and provided confirmation on some of our insights and a sneak peek into the future of DAM.