MediaBeacon just released the Digital Maturity Model for Marketing Processes white paper to help companies recognize what kind of progress they can achieve by digitizing their marketing processes. The white paper explains common traits in the marketing process for each level in the model so that companies can identify their position and establish a growth a plan.
Marketing teams experience increasingly more intense pressure to deliver more content with greater impact in a shorter amount of time. According to a recent omnichannel report, over 90% of brands in the study said that enabling omnichannel experiences was important. Yet, only 38% of respondents in the same study said they could deliver omnichannel experiences across physical and digital channels. Many marketing teams continue to operate in siloed departments with information that is scattered and inconsistent, preventing them from being able to keep up.
So, what does it take to improve processes and better enable omnichannel consistency and delivery? When companies can realize digital maturity in their marketing processes, they are more capable of creating marketing campaigns that can meet the demands of consumers when and where it matters.
The digital maturity model for marketing processes is a model that describes the different levels of digital maturity that a company passes through and how it fits into their marketing processes. The 5 levels are:
Within each level, there are six specific values that change within an organization as they achieve these levels of maturity.
The white paper goes into more detail about how the marketing process looks and is affected by the positioning of a company within the maturity model.
When marketing organizations and teams recognize and understand the big picture of digital maturity, they are more equipped to start identifying areas where they can improve their processes to realize more efficiencies and create greater impact with their marketing efforts. Marketing managers who strive to have a vision of the future of their marketing department should look at the model and understand where they are coming from, where they would like to go, and the right tools to help them get there.
The marketing maturity model provides a high-level understanding of the importance of a quality digital ecosystem for companies. When the marketing or technology manager can speak to not only the immediate benefits, but also the future benefits of technologies and how they will work together, it is easier to attain executive buy-in to get the right digital tools for your company.
Companies can use the digital marketing maturity model in several ways. After reading the white paper, you should have a better understanding of how to move forward with the steps below.
As companies begin to adopt technologies that make up their digital ecosystem, they should understand how the systems will interact with each other to provide a connected, intelligent marketing process that delight consumers on every channel.
Download the white paper to learn more!