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Jan 30, 2020

10 Ways to Enhance Your Digital Brand Experience for Your Customers

Brands that can truly tap into their consumers’ interests and address their pain points will be able to create a positive experience for their customer and, by default, place themselves ahead of the competition for years to come. These days, creating connections and intimate experiences with consumers is more important than ever.


Brand
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Feb 08, 2019

MediaBeacon 2019.0 – Your Designers Are Going to Love This

We’ve made some updates with our 2019.0 digital asset management (DAM) release that we think you and your creatives are going to love. Here are a few of the newest features.


Release Notes
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Feb 05, 2019

Best Marketing Automation Tools for 2019 to Take Your Business to New Heights

If you’re trying to kick-off the new year by improving and streamlining your marketing operations, check out these seven tools that can help increase your ROI by automating your marketing to engage the right consumers at the right time.


Marketing
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Jan 28, 2019

File Naming Best Practices for Asset Management

Do you and your teams have trouble finding your digital assets? Pay attention to your file naming strategy to help make your assets easy to find.


Marketing
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Jan 18, 2019

How File Activity Monitoring Will Save You Time and Legal Trouble

Does your business have a large number of digital files? It can be challenging to keep track of who has access and how they are being used. That's where file activity monitoring (FAM) comes in. Here's a quick overview of how FAM helps, fam. 


Marketing
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Jul 24, 2018

Brand Marketing: Protect Your Most Valuable Asset

Brand marketing is important for protecting your most valuable asset. What is the most valuable asset your company owns? It’s not a piece of equipment, a building, or even your product or service. Read on to find out what your most valuable asset is and how it works for you.


Brand
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Jul 19, 2018

Musings on Esko World from DAM Industry Leader David Lipsey

Esko, a global supplier of integrated solutions for packaging, has an annual conference to brief their users on what’s new and upcoming for Esko products, including MediaBeacon digital asset management (DAM). Hear what David Lipsey had to say after his first time attending.


DAM
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Jun 26, 2018

5 Steps to Improve Your Strategic Marketing Planning Process

A strategic marketing planning process is extremely important for companies who want to reach current and potential customers in a meaningful way. There is an ever-expanding number of digital channels and marketing technologies available. This omnichannel opportunity calls for processes that can be monitored and adjusted to keep up as customer preferences change and evolve.


Marketing
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Jun 11, 2018

Does Your DAM JIVE?

Tyson Foods, Inc. recently implemented their digital asset management (DAM) system with the codename Jive. It has improved their digital asset process so much, they made a video about it! Tyson’s Associate Digital Asset Manager, Gil Comeaux, shared his story with MediaBeacon Director of Marketing, Julian Salazar.


DAM
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Jun 06, 2018

Can Brand Management Improve with Digital Maturity?

What is Brand Management? – Brand management encompasses the way consumers perceive brands based on visual elements, price, experience, and emotional connection. These perceptions shape how consumers become aware of and associate with a brand.


Brand
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