Looking for ways to make it easier to manage different artwork versions? Read this helpful guide on how to navigate the complexities of artwork versioning control.

Taking your brand international is not an easy task. Learn about some common mistakes that companies make when going global here.

Without digital asset management (DAM), you’ll be forced to ask these 5 people for help finding digital assets. Or, you could invest in DAM today!

Having issues with your team members using unlicensed digital assets? Learn how to ensure that your teams are using the right assets with these effective asset management strategies.

If you ever watched the hit television show Mad Men, then you know that back in the 60s it was possible to work your way up to creative director through simply yelling at assistants, drinking an Old Fashioned in their office all day, and sleeping on the couch when they were too hungover from the night before. At least, that’s the Hollywood version, as personified by the show’s main character, Don Draper.

In a world of menacing distractions, it can take a superhero to create quality content and engagement across multiple channels with agility. A highly saturated market has made the need for quick and consistent content across channels overwhelmingly clear.

With the right connections, a marketing creative can easily open their favorite Adobe application, search for and open assets from the DAM, and save final versions back to the DAM, without ever needing to leave the Adobe interface. DAM that has the best integrations with creative tools unlocks the potential of your creative marketing and content teams. Integrations with programs in the Adobe® Creative Cloud suite, such as InDesign, Illustrator, Photoshop, and Premiere, are key to WIP assets and DAM.

Adobe MAX 2017 was an amazing conference made up of approximately 12,000 creatives. With so many visionary leaders in a single location, we couldn't help but overhear some quotes that are inspirational to the artistic community. Here are 10 quotes from the conference that we think are valuable for creatives!

We're gearing up for our first appearance as a sponsor at Adobe MAX coming up in Las Vegas! We love the buzz of an energized crowd and we know we'll find it there. The conference is known for its ability to keep creatives engaged and inspired to bring their visionary ideas to life through images, videos, graphics, animations, and more.

Digital assets are essential in the media and entertainment industry so there is no doubt that they are valuable. But how do you determine if you are using them as efficiently as possible? It’s important to understand the significance of how you use your digital warehouse so that you can discover areas for improvement and increase the productivity of your media company. An asset is a piece of digital content such as an image, logo, video, recording, etc. that is owned and/or used by your company. The most common areas to increase the profitability of assets for media and entertainment include time, money, and satisfaction.