MediaBeacon Blog

Is DAM the Superhero Your Creative Process Needs?

Published: October 23, 2018

Creating quality content and engagement across multiple channels with agility

In a world of menacing distractions, it can take a superhero to create quality content and engagement across multiple channels with agility. A highly saturated market has made the need for quick and consistent content across channels overwhelmingly clear.

You need a superhero that can take your creative process from concept to distribution at the speed of the market. You need a superhero that can handle your digital asset and marketing process management from a single source.

Could digital asset management (DAM) be the superhero your brand needs?

Justice for Your Brand

A truly heroic DAM should be more than just a place to store your content, it should also have the capability to be a single source for creating, approving, and launching marketing campaigns.

A recent study by Forrester Consulting on behalf of MediaBeacon found that brands use their content management systems as little more than a repository for their content.

With superpowers like creative workflows and project management capabilities, the study points to DAM as a likely conqueror of creative process challenges for enterprises.

A DAM that is brave, bold, and ready to meet the challenges your brand faces will allow you to:

  • Easily find and reuse your creative assets.
  • Route assets for creation and approval.
  • Access assets from the DAM directly through Adobe® products like InDesign and Photoshop.
  • Save new versions of assets to the DAM directly through Adobe® products.
  • Distribute your content to channels or systems in your marketing technology stack.

Never Fear, the Future of DAM is Here

So, how do you take on the villainous burden of creating and distributing content to engage and attract followers across various platforms?

Rise to the challenge with a team of engineers working tirelessly to bring you the ultimate infusion of digital asset and marketing process management into one solution. MediaBeacon DAM with Business Process Management (BPM) is the ultimate assembly of superheroes that are ready to defend your brand.

MediaBeacon to the Rescue!

Digital asset management and project management, engage! Want to experience the superpowers of MB for yourself? Request a free demo!

Written By: Maria Jollie

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