Brands that can truly tap into their consumers’ interests and address their pain points will be able to create a positive experience for their customer and, by default, place themselves ahead of the competition for years to come. These days, creating connections and intimate experiences with consumers is more important than ever.

If you ever watched the hit television show Mad Men, then you know that back in the 60s it was possible to work your way up to creative director through simply yelling at assistants, drinking an Old Fashioned in their office all day, and sleeping on the couch when they were too hungover from the night before. At least, that’s the Hollywood version, as personified by the show’s main character, Don Draper.

With the right connections, a marketing creative can easily open their favorite Adobe application, search for and open assets from the DAM, and save final versions back to the DAM, without ever needing to leave the Adobe interface. DAM that has the best integrations with creative tools unlocks the potential of your creative marketing and content teams. Integrations with programs in the Adobe® Creative Cloud suite, such as InDesign, Illustrator, Photoshop, and Premiere, are key to WIP assets and DAM.

A strategic marketing planning process is extremely important for companies who want to reach current and potential customers in a meaningful way. There is an ever-expanding number of digital channels and marketing technologies available. This omnichannel opportunity calls for processes that can be monitored and adjusted to keep up as customer preferences change and evolve.

We were excited to attend Henry Stewart DAM Los Angeles in November. It was the last of the Henry Stewart DAM conferences for 2017, and provided confirmation on some of our insights and a sneak peek into the future of DAM.

Adobe MAX 2017 was an amazing conference made up of approximately 12,000 creatives. With so many visionary leaders in a single location, we couldn't help but overhear some quotes that are inspirational to the artistic community. Here are 10 quotes from the conference that we think are valuable for creatives!