October 2, 2017 by Maria Jollie
The wide array of digital and physical touchpoints that are available have created omni-channel audiences, so your retail and apparel marketing strategy should follow suit. In a recent study by Forrester Consulting on behalf of MediaBeacon, 90% of respondents said that enabling omni-channel experiences was important. However, omni-channel marketing is a feat easier said than done. In the same study, 31% of respondents said they realize that they are unprepared to understand and take action at different points in the customer lifecycle.
A Digital Asset Management (DAM) or Marketing Asset Management (MAM) solution is the central location of the digital assets that are present in most campaigns across every channel, as illustrated by the infographic below. Recently, DAM/MAM has evolved to include sophisticated project and creative management capabilities. That’s why it comes as a surprise that over half of the brands from the same Forrester Consulting study agreed that they use their rich media content management solution solely as a basic repository for content.
At MediaBeacon, we recognize the need for a single solution and have worked hard to bring you a comprehensive option. We provide a DAM/MAM to help connect all your marketing channels into seamless campaigns focused on providing the consumer with a consistent, enjoyable experience through any channel in the customer lifecycle. When you use MediaBeacon as your DAM/MAM, it becomes the foundation of a consistent omni-channel marketing strategy.