May 15, 2017 by MediaBeacon
We know it’s an omni-channel world now, for consumers and marketers. And a recent Forrester Research study commissioned by ESKO and MediaBeacon reveals these key facts: 85% of brands surveyed across North America and Europe plan to invest more in omnichannel experiences in 2017; and these firms understand how important a digital asset management (DAM) solution is to driving ROI for these key investments.
This extensive report, The Next Generation of Digital Asset Management: Driving Positive Brand Experiences Across the Customer Journey from Digital to Social to Physical, is available as a free download from ESKO/MediaBeacon.
Over 60% of the 157 firms surveyed say they will be increasing the amount of rich media content they will produce over the next two years – crucial to their effort to keep up with consumer expectations and competitors’ advances. But marketers also know this requires efficient processes and confidence in their ability to deliver brand/message consistency across all platforms.
That’s why our study showed that over a quarter of brands had either adopted a DAM solution or were piloting one today, and an additional 19% said they were in the early planning stages. Only 1 in 8 brands said they weren’t interested in all.
Here are a few of the many findings:
The report also answers these questions that can illuminate your brand’s omnichannel challenges: