July 25, 2017 by MediaBeacon
Marketing Asset Management (MAM) is the strength behind a successful marketing campaign launch. From concept to consumer, you need a solution that will help deliver your marketing message at the right time, through the right channel.
When you invest in Marketing Asset Management, you are empowering your team to turn their creative ideas into measurable campaigns. According to a commissioned study conducted by Forrester Consulting on behalf of MediaBeacon, 85% of marketing leaders will increase investment in creating omnichannel experiences this year. Brand consistency is key when it comes to omnichannel marketing, so the use of a single source for marketing asset management is now more important than ever. With marketing brand managers clamoring to get their content delivered when and where it counts, the strategic management and distribution of digital assets could be what gets your content published faster, more consistently, and less costly than the competition.
Looking for more information on how to increase productivity, improve brand strength, and take control of your digital assets? Contact MediaBeacon to learn more!