MediaBeacon Blog

MediaBeacon Launches New Version of DAM to Accelerate Digital Maturity for Enterprise Companies

MediaBeacon brings digital maturity to the brand marketing process by leveraging Advanced Innovation, Partnerships, APIs, and Integrations

MediaBeacon just announced the newest version of their digital asset management (DAM) software, MediaBeacon 2018. By combining their industry-leading enterprise DAM technology with key partnerships and integrations, the newest version is focused on bringing digital maturity to the brand marketing process for companies.

Marketing and creative teams have to satisfy omnichannel audiences by reacting quickly to consumer feedback, insights from past and current campaigns, and market expectations across physical and digital channels. But most marketing departments are disorganized and disconnected from other teams and technologies in their companies, causing slow reaction times for marketing, packaging, and creative campaigns. MediaBeacon is confident they can help alleviate these challenges with the release of MediaBeacon 2018.

“Our goal is to offer a product that makes it easier for marketing teams to do their jobs well, and we’re confident that we’ve accomplished that initiative with MediaBeacon 2018,” said Julian Salazar, MediaBeacon Director of Marketing. “We really honed in on putting the tools in place to help companies use DAM as a connector to internal and external teams for smart, creative marketing with analytics to drive insights for the future.”

MediaBeacon is introducing an array of new technology, partners, and integrations to help empower companies to use enterprise DAM as the foundation of their digital ecosystem. Some of the newest additions are listed below:

  • Artificial intelligence (AI) metadata tagging of assets with Clarifai.
  • Enhanced digital rights management with FADEL.
  • Online templating capabilities.
  • Video distribution and analytics with Brightcove.
  • Color technology through Pantone.
  • Sophisticated Adobe Creative Suite connector.
  • Expansive update to workflows, APIs, and the user interface.

“We’re excited to see the results of a strong market and customer-driven product roadmap with MediaBeacon 2018,” said Tim Sixta, MediaBeacon Director of Product Management. “By leveraging key technology partnerships, significantly improving our user experience, and focusing on functionality that matters, we’re confident that MediaBeacon 2018 will set a new standard for excellence in enterprise DAM.”

By creating a user interface (UI) design that is intuitive for users, MediaBeacon 2018 creates a single source to collaborate without requiring heavy training or extensive technical knowledge. The updated admin capabilities allow for refined control of digital assets and ensures compliant and consistent marketing campaigns. The new partnerships, integrations, and APIs provide an out-of-the-box connected digital ecosystem for the DAM to work with and through other key technologies to greatly improve the brand marketing process for enterprise companies.

The newest version of MediaBeacon was released worldwide on March 21st, 2018 and is available as SaaS or On Premise. Demos of the product are available and can be requested on the MediaBeacon website. To read more about the launch of MediaBeacon 2018, please visit:

Or, stop by MediaBeacon’s booth at an event near you:

About MediaBeacon

For nearly thirty years, MediaBeacon has been committed to delivering best-in-class digital and marketing asset management. We innovate. We partner and collaborate. We deliver.

In fact, innovation is the foundation of our identity. Through partnership with our customers, we empower them to deliver their vision globally from concept to consumer. Our digital and marketing asset management solution enables this through powerful workflows, best-in-class asset management, and analytics for both digital and physical assets.

As part of Esko, a member of Danaher’s Product Identification (PID) Platform, we have the solution and the team to help you create, manage, publish, and analyze your assets. We are passionate about our team, who realizes that our customer’s success is our success.

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For more information, visit or contact:

North America
Julian Salazar
Director of Marketing
Tel: (312) 805-0644
Bart Lammertyn
EMEA Business Manager
Tel: +32 492 46 40 17

All press releases are available in the newsroom section of the MediaBeacon website.