August 23, 2017 by Maria Jollie
Consumer experiences are present on more digital and physical channels than ever, resulting in connectivity as a potential differentiator for successful marketing departments. Not only do consumers want to gather information through digital and physical touchpoints, they also want to provide feedback that impacts what they see from companies through those channels. This concept of responsiveness is quickly turning into the consumer expectation.
MediaBeacon has designed a marketing and digital asset management solution to provide enterprises with the tools needed to source all marketing and packaging projects and teams into a single location to help break down these organizational siloes.
“Having all your valuable assets at your fingertips and the agility to do what you want with them gives you incredible control as a brand or creative leader,” said Joshua Foster, General Manager of MediaBeacon. “We give teams this foundational capability so they can respond to every request as efficiently and effectively as possible.”
46% of respondents say that functional silos across the marketing landscape have separated teams into physical or digital groups, enabling specialization and functional focus, but making alignment and cohesion across these channels even more difficult.
-The Responsiveness Requirement