Study: Brands Turning To Digital Asset Management For Omni-Channel Success

We know it’s an omni-channel world now, for consumers and marketers. And a recent Forrester Research study commissioned by ESKO and MediaBeacon reveals these key facts: 85% of brands surveyed across North America and Europe plan to invest more in omnichannel experiences in 2017; and these firms understand how important a digital asset management (DAM) solution is to driving ROI for these key investments.

This extensive report, The Next Generation of Digital Asset Management: Driving Positive Brand Experiences Across the Customer Journey from Digital to Social to Physical, is available as a free download from ESKO/MediaBeacon.

Over 60% of the 157 firms surveyed say they will be increasing the amount of rich media content they will produce over the next two years – crucial to their effort to keep up with consumer expectations and competitors’ advances. But marketers also know this requires efficient processes and confidence in their ability to deliver brand/message consistency across all platforms.

That’s why our study showed that over a quarter of brands had either adopted a DAM solution or were piloting one today, and an additional 19% said they were in the early planning stages. Only 1 in 8 brands said they weren’t interested in all.

42% of marketing leaders struggle with physical and digital touchpoint consistency.

Here are a few of the many findings:

  • 45% see improving the customer experience as one of the top benefits of DAM.
  • 43% said DAM would help improve their brand consistency and messaging.
  • Over a third thought DAM would help drive more consistent omnichannel experiences.

The report also answers these questions that can illuminate your brand’s omnichannel challenges:

  • What are the top challenges with content creation?
  • What are the top challenges in creating omnichannel customer experiences?
  • What are the top perceived benefits of implementing a best-in-breed digital asset management system?

We encourage you to download The Next Generation of Digital Asset Management: Driving Positive Brand Experiences Across the Customer Journey from Digital to Social to Physical now.

Categories: Brand Management
Tags: brand consistency speed to market social media dam

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