A Search Engine Journal Twitter audience poll found that 71 percent plan to spend more on digital marketing this year. Maybe you’re not surprised that digital marketing will continue its growth. But these additional realities about your own business could surprise you: More initiatives mean a greater burden on your marketing and analytics processes, and how you respond could be the difference between sluggish results and surging growth.
A growing budget contributes to more moving parts. It is vital to ensure the right data is collected and organized in order to maintain, and even improve, efficiency.
So as you grow your budgets, also grow your efforts to streamline in order to take full advantage of the new efforts. Download the paper now to see the five ways.
