Case Study:
Newell Brands and MediaBeacon – Symbiotic DAM Integrations at their Best

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Sharpie®, Graco®, Dymo®, Coleman®, Oster®, Yankee Candle® and more.

Newell Brands adopted MediaBeacon as their DAM solution in 2015, and positive outcomes followed. Internally referred to as DASH, which stands for Digital Asset Storage House, MediaBeacon has been user-friendly and easy to use according to Newell Brands’ employees. With MediaBeacon’s intuitive interface and advanced search options, employees are able to find ready-to-use assets quickly.

“MediaBeacon is the central enterprise solution for our digital assets.” says Trent White, Digital Asset Manager for Newell Brands.

"The size of MediaBeacon and level of comfort dealing with and getting support for MediaBeacon was a factor that weighed in Esko's favor"

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