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Five Ways To Drive Marketing In 2017

The Search Engine Journal's Twitter audience poll found that 71 percent of participants plan to spend more on digital marketing this year compared to 2016. Maybe you’re not surprised that digital marketing will continue its growth, but these additional realities about your own business could surprise you: More initiatives mean a greater burden on your marketing and analytics processes, and how you respond could be the difference between sluggish results and surging growth.