Last Updated: March 13, 2019
Written by: Maria Jollie
When it comes to digital platforms, the user interface (UI) and user experience (UX) is key to a successful website, software application, or any digital program that involves user interaction.
If a program has a poor user interface and user experience design, the person who is using the application won’t be able to use it for the intended purpose. Users who can’t accomplish their tasks through the application will get frustrated, cease to use it, and will most likely develop a negative impression of the company who created the application. Because of the potentially significant impact of the user interface, it’s no surprise that companies have increased their focus on hiring people to conduct user research and best practices for user-centered design.
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The job role that focuses on user interface and/or user experience is a UX/UI Designer or Developer. This type of role is responsible for creating and updating the interface so that it is aesthetically pleasing, simple for the user, and easy to accomplish the desired tasks.
A UX/UI Designer needs to understand how users will interact with the interface and how their actions will add value to their role, their processes, and their company. A good designer will focus on creating an interface that is so intuitive, the user hardly even knows they are operating a software program.
Designers focused on creating the best user interface should think about key user interface design principles to help them create applications that are usable, useful, and accessible. By focusing on the right UI elements during the design phase, they can help users perform more efficiently in their software program.
There are key principles that go into high quality user interface and experience design. These should be top of mind in the creation of any software application, and there should be research and analytics that go into the design process to understand how the users will work in the application.
When it comes to digital asset management (DAM), the user interface can make the difference between a beneficial DAM and an unsuccessful DAM. That’s why Usability and User Interface is one of the criteria in the Forrester Wave™, a DAM evaluation by an independent research firm.
MediaBeacon has been focused on providing the best possible experience for users and has made significant upgrades to the software UI. This focus on UX design led to a high score for MediaBeacon in Usability and User Interface in the latest Forrester Wave. MediaBeacon also received the highest score overall in the current offering category of the report.
MediaBeacon has focused on bringing the best in visual design to bring you the best in DAM. With the newest release, MediaBeacon 2018, users can navigate easily, execute tasks quickly, and monitor progress smoothly. Plus, the integration, customization, and configuration options allow your digital assets to connect seamlessly to other systems in your martech stack.