Updated: April 17, 2019
Written by: Maria Jollie
We just got back from Henry Stewart Chicago where our solution architect Addison won the Great DAM Bake Off. Hats off to Addison, his win is well-deserved!
So, what is the Great DAM Bake Off? Consider it the “American Idol” of DAM. It’s a session of the Henry Stewart DAM Conference where three or four vendors have eight minutes to give a live demo of their DAM based on a use case provided to them beforehand. They are critiqued by an expert panel of judges and the winner is decided through voting by the crowd.
In this Bake Off, Addison was the only contender who was able to show all the elements of the use case in under eight minutes. The crowd voted and he was crowned with the winning apron!
The Great DAM Bake Off is an excellent way to get a taste of what the demo process can look like, but it’s important to make sure your vendors have all the right ingredients to serve you up their freshest DAM demos.
Here’s a list of ingredients to help your vendors prepare a demo that demonstrates if they can whip up the right flavor for your company:
Consider the difference between bread with gluten and gluten-free bread. Both types of bread are used for sandwiches and toast, but the ingredients used while making the bread can make all the difference. One wrong ingredient and the bread doesn’t work for people who need to eat gluten-free.
In the same way, a DAM is typically used to support marketing campaigns, but the way companies create, approve, and deliver their campaigns will vary depending on the process that the company uses to complete campaigns. That’s why it’s important to make sure you’ve consulted your recipe and provided the ingredients for your vendors to cook up the best DAM to appeal to your marketing process taste buds.