MediaBeacon Blog

September 15, 2017

New CMO Council Study Advises The Alignment Of Physical And Digital Touchpoints For Omnichannel Experience

The Chief Marketing Officer (CMO) Council survey recently released the survey report, “The Responsiveness Requirement: How Agile Marketers Act on Consumer Feedback to Drive Growth.” The findings are a powerful reminder to brand marketers that the consumer interacts with brands as a single entity, not as a product and a marketing campaign separately.

This survey report is a comprehensive research study undertaken by the CMO Council in partnership with MediaBeacon, X-Rite, Pantone, Esko, and AVT, who together are global innovators in the marketing and product packaging supply chains.

The study investigated how organizations are positioning themselves to respond to customers and leverage customer data and intelligence as customer experience strategy advances and evolves. According to the report, managing omnichannel touchpoints consistently is paramount to a truly exceptional customer experience, aligning and connecting the customer and your brand at each relevant micro-moment of need.

“Having all your valuable assets at your fingertips and the agility to do what you want with them gives you incredible control as a brand or creative leader,” commented Josh Foster, General Manager of MediaBeacon. “We give teams this foundational capability so they can respond to every request as efficiently and effectively as possible.”

As marketers aim for responsiveness, the need for the centralized creation, retrieval, reuse, repurposing, and publishing of content assets will become more important than ever. Organizations will need to overcome cross-functional barriers and equip teams with workflow and asset management tools to further harmonize efforts, drive out process inefficiencies, and speed up time-to-market.

The study was conducted in the spring of 2017 and includes input from more than 153 senior marketing executives. Fifty-four (54) percent of respondents hold a title of CMO, Head of Marketing or Senior Vice President of Marketing, and 33 percent represent brands with revenues in excess of $1 billion (USD). To download the report, visit The Responsiveness Requirement.

For more than 20 years, MediaBeacon has been committed to delivering best-in-class Digital Asset Management (DAM). Through partnerships with our customers, we empower them to deliver their vision globally, from concept to consumer. Our Digital and Marketing Asset Management solution enables this through powerful workflows, best-in-class asset management, and analytics for both digital and physical assets. We are passionate about our team, who realizes that our customers’ success is our success. Visit us at