MediaBeacon Blog

May 4, 2016

Tracy Askam Joins MediaBeacon To Drive Stronger Commercial Partnerships

MediaBeacon, Inc., a leading Digital Asset Management (DAM) solutions provider, announced the addition of Tracy Askam as Global Director of Strategic Accounts. Tracy brings 11+ years of experience in the DAM industry to MediaBeacon. During that time, she has assisted global organizations in adopting broader views of their assets.

Josh Foster, General Manager, expressed his excitement: "Tracy is a tremendous addition to the MediaBeacon Family. She not only brings a customer-first mentality that is both broad and deep within DAM, but also shares our vision of how MediaBeacon, in combination with Esko, can expand into the broader customer experience management ecosystem."

Tracy states, "DAM is mission critical for organizations. Users, partners, vendors and other global stakeholders need assets, metadata and content to be available 24/7. MediaBeacon is a powerful, open system that fits into the larger digital ecosystem. The combined offering of Esko and MediaBeacon provides an excellent opportunity to further expand two already strong offerings."

As Vice President of HP Rich Media Solutions, Tracy was responsible for the development and execution of commercial strategy for a broad range of solutions, including rich media management, DAM, broadcast monitoring, rich media analytics, IPTV search and media monitoring. Tracy originally joined Interwoven in 2006 with Product Management responsibilities for MediaBin. Throughout her career, Tracy has held leadership roles in engineering, sales support, marketing and product management, and has extensive experience with large enterprise solutions and implementations.

Tracy received her Bachelor's in Mathematics and Computer Science from Cardinal Stritch University and her Master of Business Administration in Marketing from Illinois Institute of Technology.

Tracy will be joining the MediaBeacon Team at the Henry Stewart DAM NY Event on May 5 and 6 at the New York Hilton Midtown. Please feel free to make an appointment with Tracy or another member of the MediaBeacon Team by visiting or emailing

About MediaBeacon

MediaBeacon (, an Esko/Danaher company, is an award-winning Enterprise Digital Asset Management (DAM) solutions provider. MediaBeacon's intuitive and highly personalized widget-based DAM solutions allow organizations to find, organize, convert, track and distribute digital media across the enterprise and globally. Millions of files. Thousands of users. Sophisticated workspaces. Complete solutions are available for organizations in many industries, including consumer packaged goods, pharmaceuticals, food and beverage, retail and apparel, media and entertainment, public sector and financial services organizations.

About Esko

Esko ( is a leading global supplier of integrated solutions for regional and global brand companies, as well as their entire supply chain, from packaging to print, as well as for the sign and display, commercial printing and publishing industries. Esko has sales and support organizations in a number of countries throughout Europe, South America and Asia Pacific, as well as in the United States of America as part of its strong, global initiative. Esko products and services drive profitability in the packaging and printing supply chain by reducing time-to-market and raising productivity.