Download this free report from Forrester Consulting for insight into creating omnichannel experiences for consumers through DAM.
This report reveals:
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of marketing leaders will invest in creating omnichannel experiences.
firms surveyed for this report.
said they would be increasing the amount of rich media content they produce over the next two years.
We know it’s an omnichannel world now, for consumers and marketers. And a recent Forrester Research study commissioned by MediaBeacon reveals these key facts:
85% of brands surveyed across North America and Europe plan to invest more in omnichannel marketing experiences.
But marketers also know this requires efficient processes and confidence in their ability to deliver brand/message consistency across all platforms.
These firms understand how important a digital asset management (DAM) solution is to driving ROI for these key investments.
This extensive report, The Next Generation of Digital Asset Management: Driving Positive Brand Experiences Across the Customer Journey from Digital to Social to Physical, is available as a free download from MediaBeacon.
Testimonial
Over 60% of the 157 firms surveyed say they will be increasing the amount of rich media content they will produce over the next two years – crucial to their effort to keep up with consumer expectations and competitors’ advances.
Forrester
Testimonial
Over a quarter of brands had either adopted a DAM solution or were piloting one today, and an additional 19% said they were in the early planning stages. Only 1 in 8 brands said they weren’t interested in all.
Forrester