DAM is a marketing technology solution that allows your creatives to have access to all the digital files they need in a single solution. This means your design, marketing, sales, and packaging teams have all the approved assets they need to get their work done right and on time.
Now, imagine you can add workflow to your DAM. With workflow, you can the automate tasks that make up your business processes. You can kick-off projects so that all the right content and stakeholders have what they need and are automatically notified when there is a task is awaiting them. Now, you have total control of your digital content and your business processes.