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How to Get Buy-In From Internal Stakeholders For Your Next IT Project

Imagine this scenario: You’ve identified an opportunity to improve efficiency within your informational technology. After some investigating, you’ve found the perfect software solution to help. However, before the office can recognize you as t hero, hold you atop their shoulders, and chant your name, you need to get the solution approved by internal stakeholders within the organization. Sometimes this can seem like a daunting task. However, if you carefully articulate your plan and how it will help solve an issue, you are more likely to get the approval you need

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Marketing Technology Stacks and the Digital Maturity Model

Did you make it to MarTech West in San Jose this year? We love this conference because the marketing technology landscape has experienced so much growth and shows no sign of slowing down. MarTech is a conference that brings together marketing, technology, and management into one integrated category. The synergies between the three departments grow immensely as companies mature in the way that they make use of their digital systems. When marketing, technology, and management harmonize and grow together, they typically start to develop a marketing technology stack.